My View On “How to Promote Your Work Effectively!”

How To Promote Your Work Effectively


megaphone Pictures, Images and Photos

Many people think that writing the manuscript is the hardest part of the journey, or that it ends upon final editing and production. I’ve personally found that’s not exactly correct. The hardest part of being an author is selling to the different mediums available.  When it comes down to it, your “Baby” is your pride, blood, sweat and tears, who better to advocate it’s merit than yourself?

This is where time management comes in. Most authors are doing edits on other works, or working on new books, in various degrees of being finished. In between dead-lines, researching the next work time has to be made to promote what’s yours.  So…Your book is ready, about to hit the sites, and you’re just now beginning to promote. STOP.

When your book is in final stages, promoting is important. Sites that allow excerpts and book covers are always looking for what’s coming soon. Go ahead and give a heads up to alert the readers, so that they too can budget the next book they want to buy.  

 Making Your Brand and Meta Data Tags and SEO

In regards to branding it’s very detailed. I suggest finding a class on line for branding to enhance your own particular needs. 

Meta Data Tags and SEO -On every page of your website or blog site there should be a section in properties that allows you to put in Your Brand and personal key words to draw the public to you and possibly place your sites higher on ranking traffic. I don’t know much about SEO but I’m learning. Right now I have my key words and tags and I’m investing in Go Daddy My host site’s SEV program.  I suggest taking a class further in this, I won’t go into great detail for fear of making incorrect advice!


Blog Talk Radio– Quite a few authors and other professionals in this industry have blog talk sites.  Inquire around to find who is looking for guests and the genres they’d like to interview.

Video Trailers – There are artists and mediums that create video trailers for authors. If your pub house doesn’t have one in house or on contract ask around to find out who makes them and the fees they charge. The range is from fifty dollars to one-hundred-twenty-five dollars. There are also links that teach how to do one on your own-broken down in simple step by step instructions.


Hold a blog once a month let everyone know what’s going on in the corner of your world.

WebSites– Depending on your budget, websites are a great way to showcase your work and show what’s coming up soon. There are web designers who build from scratch, or sites that are easy to set up and free.

Yahoo Loops

Trinity and her co hosts have daily lists on what loops are accepting promo and on what days during the week. Although they have the lists, it’s a good idea to read the rules before posting.


If you find it’s too much for you or you simply can’t find the time- hire out to promo sites.

There are many promo sites out there here’s a few


Promote Yourself On


Yahoo Loops


Review Sites – Google your genre. My list is too long to include.


Your Personal Blog


Peer Blogs


Review Site Interviews/Spotlights


Yahoo Loop Interviews


Yahoo Loops looking for Book Covers to paste on their home pages




Interacting with readers and authors during Blog Tours


Paste Your Third Party Distributor Sites








Good Reads




Live Journal


Vista Print  – When I have spare change I take advantage of their ‘free items’ and pay only for shipping and handling. I try to order 500 business cards at a time. Then I pick a generic postcard from them and use it. Instead of paying for the back to be inscribed with blurbs or book covers on post cards. I use the ‘free’ stamp and have my website inscribed on it and stamp it instead J

I’ve taken cards to urban clothing stores, coffee houses, night clubs, the library, Laundromats, etc. find out in your area where you can leave your promo material. I do it once a month while I’m out doing errands.




Hold a contest every other month or whenever you have a release going out. Keep in mind— you have to keep track of e-books won. Ask your pub to inscribe the winners name and email addy on the pdf for tracking purposes.

Have small gift baskets of things found cheaply in your area as special contests. Chocolate is always good!

Example– I’m from Kansas, The Wizard of Oz is big here, and there are tons of tourist things for it so it’s a fun theme once and awhile.

Chocolate is always good too.

Ask your fellow authors to mail you promo cards and business cards so that you can promote them too.

Send promo items to Review Sites.

Personal Newsletter


 Search Google for free banners and graphics or purchase one!

Use your word program to create a News Letter and save it as a pdf file.

Email me and I’ll walk you through it

 If I’m under deadline I’ll try to help best I can 🙂


About mahalia2010

Mother, Sister, Friend, Author

Posted on October 26, 2010, in Uncategorized. Bookmark the permalink. 8 Comments.

  1. Great informations. A lot that really does work. Gonna go check out some of your suggestions now.

  2. Great Hope they work for you!

  3. Great article Hales. I know that I have used some, but not all of these mediums, and you have added more to my repository.

  4. Great tips, Hales. I’m actually going to bookmark this page for when I know my release date. Start getting the ball rolling. Thanks for this 🙂

  5. What great advice here, Hales. Most of us are continually looking for good ways to promote that don’t cost an arm and a leg. I actually blogged today about the importance of a good website. Doesn’t have to cost a fortune but should be sharp and reflect the right ‘image’. IMO it’s the biggest investment of money but so important.

  6. I used weebly to make my website. I had a free one, but decided to pay for my domain name, and I paid for 2 years. It’s easy for even a beginner to do, and you can put a blog page on it…mine is my first page. Then I linked that to my Amazon author page, and my Goodreads author page. Good suggestions, but as always, time to do them is hard to find!

  7. Luv, luv, luv the information in this post, Hales. Glad I ran acrossed it as I do promotion for my new book. Thanks, girl!

  8. Thanks for all the great tips. 🙂

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